Bet365’s success can be attributed to many factors. One such factor is Bet365’s dedication to customer service and software innovation. Their websites load quickly with intuitive navigation features; additionally, Bet365 boasts a strong mobile presence.
Success for FanDuel in the United States will depend upon their ability to differentiate themselves from FanDuel and DraftKings – if this can be accomplished, real retention growth could result.
Denise Coates
Denise Coates, founder and co-CEO of Bet365, earned an outrageous PS221 Million salary last financial year despite the company reporting losses. Her extravagant pay package has drawn scrutiny from charities working to reduce gambling.
She began with her father’s small chain of “pretty rubbish” betting shops and has expanded it into a multi-billion pound company that operates across 200 countries. She’s one of the top tax payers in the UK; among her charitable activities are funding Newcastle-under-Lyme theatre and purchasing four watercolours by Sylvia Pankhurst at Tate Britain; however she does not support gambling harm charities as recipients.
Online gambling
Online gambling is an immense industry with multiple operators competing for customers globally. Some may make profits while others struggle just to stay afloat.
Bet365 has consistently shown their resilience by winning numerous awards and remaining the premier iGaming brand. Investors love them for this reason.
Success for this company can be attributed to their emphasis on localisation and ongoing optimization of game content, along with taking a comprehensive approach when entering new markets, which includes months-long research on competitors and markets before entering. Gaming wise, prioritising betting markets popular in certain countries using local terminology is also key to their success.
Legality
Even as many US operators exited after PASPA was repealed, bet365 remains a key player. Based in Denver and focused on live betting, bet365 has made notable improvements to its products; such as bettering Bet Builder and Bet Boost products as well as adding pre-match markets.
Bet365 also provides its customers with an array of banking options, such as bank transfers, credit and debit cards, PayPal, Skrill Casino Cage transactions and mobile-friendly transactions. Furthermore, their site also features various promotions.
bet365 has prioritized multilingual staff and heavily invested in technology, while maintaining its global presence with multi-channel marketing such as TV and radio advertising. As a result, bet365 has experienced an exponential rise in its Ad Awareness scores, which measure whether people have noticed its ads.
Technology
Bet365 stands as an outstanding example of an operator that values both product and customer experience. Its pages load quickly, while its design is intuitive to support the diverse array of markets offered. Customers also enjoy features like early payouts, best odds guaranteed, cash out options and multi/parlay boosts.
Smith places great importance on localisation. When entering new markets, bet365 invests time and resources into researching competitors and the marketplace in order to prioritize betting markets that resonate most in that territory – this allows bet365 to offer superior products that ultimately drive higher conversion rates and revenue growth.
Focused on building its products without outsourcing to third-parties, its Denver HQ serves as a prime example of this approach.
Customer service
bet365 provides tools and support services for those concerned about gambling addiction, including deposit limits, spending limits, session limits and self-exclusion options. Furthermore, bet365 also offers support services specifically targeted towards problem gamblers.
Bet365 USA provides a selection of secure payment methods, such as credit/debit cards, e-wallets, bank transfers and prepaid cards. Among the options, PayPal stands out due to its convenience and security.
bet365 may require that you go through an address verification process before placing or withdrawing funds from their service. They will send a discreet letter requesting proof of your address, in order to protect both themselves and other customers – so make sure it remains private!